Keyword Density Checker

About the Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a page compared to the total number of words. While keyword density is no longer a dominant ranking factor, it still matters as a signal of topical relevance and as a guardrail against keyword stuffing. This tool counts single words, two-word phrases, and three-word phrases, calculates their density, and flags potential over-optimization so you can keep your content natural and relevant.

How to use the Keyword Density Checker

1. 1Paste your content into the text area. The tool works on plain text or HTML — it strips tags automatically before counting.
2. 2Optionally enter a focus keyword in the field above the results to highlight its density and count at the top of the report.
3. 3Review the single-word, two-word, and three-word phrase tables. Each shows the count, density percentage, and a warning if the density exceeds recommended thresholds.
4. 4Check the Google ranking factors panel below the tables. It runs a quick on-page checklist against your content and flags items that need attention.

Best practices

• Aim for a keyword density of 1 to 2 percent for your primary keyword. Anything above 3 percent risks being flagged as keyword stuffing.
• Use related terms and synonyms instead of repeating the exact keyword. Google understands semantic relevance, so variations help more than repetition.
• Place your primary keyword in the title, first paragraph, and at least one heading. Position matters more than raw frequency.
• Write for humans first. If a sentence reads awkwardly because of a forced keyword, remove it — readability outranks density.
• Check two-word and three-word phrases to spot unintended repetition you may not notice when writing.