What is JSON-LD and why use it?

JSON-LD is a lightweight linked data format that Google recommends for structured data. Unlike microdata, it lives in a single script tag and does not clutter your HTML, making it easier to maintain.

Will structured data guarantee rich results?

No. Valid structured data makes you eligible for rich results, but Google decides whether to show them based on quality, relevance, and policy compliance.

Where do I paste the generated JSON-LD?

Paste the script tag anywhere in your HTML — the head or body both work. Google reads JSON-LD regardless of its position on the page.

Schema.org JSON-LD Generator

Generate valid JSON-LD structured data for FAQ, Article, Product, and LocalBusiness schemas with a live preview, copy-to-clipboard, and syntax highlighting.

Q&A #1

Question

Answer

JSON-LD output

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": []
}

The copy button wraps the JSON in a script tag ready to paste into your HTML.

About the Schema Generator

Structured data helps search engines understand your content and can qualify your pages for rich results like FAQ accordions, star ratings, and product snippets. This generator outputs valid JSON-LD, the format Google recommends, for the most common schema types so you can paste it straight into your page without hand-coding the markup.

How to use the Schema Generator

1Pick a schema type from the tabs: FAQ, Article, Product, or LocalBusiness. The form fields adapt to the selected schema.
2Fill in the fields. Required fields are marked, and the live JSON-LD preview on the right updates as you type.
3Review the generated JSON in the preview panel. It is syntax-highlighted so you can spot mistakes at a glance.
4Click Copy to Clipboard to grab the full script tag, then paste it into the head or body of your page.

Best practices

Only mark up content that is visible on the page. Google penalizes structured data that describes hidden or unrelated content.
Use the most specific schema type available. A Product is better than a generic Thing, and a LocalBusiness is better than a generic Organization.
Validate your JSON-LD with Google Rich Results Test before deploying. This tool generates valid markup, but a quick test catches typos.
Include one schema per logical entity. If a page has both an article and an FAQ, you can include multiple script tags rather than cramming everything into one.
Keep FAQ answers concise and factual. Google may display them directly in search results, so treat each answer like a mini snippet.

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